Convenience store chain FamilyMart will hold a special “Afternoon Tea at FamilyMart” fair starting May 20 for approximately two weeks at locations across Japan. The event will feature a record 25 items, including sweets supervised by the popular tea brand Afternoon Tea. All items will be available in limited quantities. Ahead of the launch, a press event and preview tasting session were held for the media.
See 14 More Images from the Fair Featuring Sweets Supervised by Afternoon TeaThe collaboration with Afternoon Tea began in the fall of 2019 and marks its sixth year in 2025. This time, a total of 25 items—including 16 brand-new products—will be released all at once, spanning categories such as frappés, desserts, breads, baked goods, snacks, ice cream, and beverages. Customers can enjoy pairing drinks with sweets or comparing different items to discover their favorites.
The “Earl Grey Scented Tea Chiffon Sandwich with Orange Sauce” is made with fluffy Earl Grey chiffon cake, filled with a combination of tea custard cream and whipped cream. On top of the whipped cream is a refreshing orange sauce made with real fruit juice. The whipped cream and tea custard cream are layered in a 9:1 ratio. While the amount of tea custard cream may seem small at first glance, its rich flavor and deep Earl Grey aroma blend harmoniously with the chiffon cake once you take a bite. The contrast between the rich tea custard and the light, airy whipped cream adds to the enjoyment of this dessert.
The Earl Grey chiffon cake is not only fluffy and moist but also features a pleasant texture from the finely blended tea leaves within the batter. Generously piped cream and the bold presence of the orange sauce complement the cake perfectly. Among the two drinks sampled, the “Peach & Mango Scented Rooibos Tea” seemed to enhance the lingering aroma of the Earl Grey most effectively.
The “Earl Grey Scented Cake Bread (with Orange Peel)” is a refined treat featuring a moist Danish pastry infused with Earl Grey tea leaves and a gentle hint of orange aroma. The tea-flavored Danish has a soft, slightly sweet texture, while the sliced almonds sprinkled on top add a pleasant crunch and subtle nutty flavor. The addition of orange—well-paired with black tea—brings a refreshing aroma and taste, completing this delicately balanced pastry.
With its moist and fluffy texture, the Earl Grey Scented Cake Bread (with Orange Peel) is also pleasantly substantial, offering a high level of satisfaction. It pairs especially well with the “Sweet Fruit Tea,” which features a bright and fruity flavor. For those who want to enjoy the bread as the main attraction, the “Peach & Mango Scented Rooibos Tea” is a perfect match.
Other dessert offerings include three items, such as the four-layered “Peach and Tea Cake” and the “Earl Grey Scented Tea Canelé,” which lets you savor the lingering aroma of Earl Grey. For bread lovers, there are two varieties, including the “Earl Grey Melon Bread,” which features a biscuit-style crust with tea leaves and two layers of Earl Grey cream.
Additionally, the “Afternoon Tea Royal Milk Tea Frappe,” which ranked as the top-selling frappe last year, returns in a limited-edition version with twice the amount of cookies. With a wide selection of items that highlight the rich aroma and flavor of tea, this lineup offers an easy way to enjoy an elegant afternoon tea experience right at home.
Please note that some items may not be available at all store locations.
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