On May 28, Mister Donut held a new product launch and tasting event in Tokyo. At the event for the press, the company unveiled all four varieties of its new chewy-texture donuts, “Motchurin,” which will be available nationwide across Japan for a limited time starting June 4: “Motchurin Kinako,” “Motchurin Mitarashi,” “Motchurin Azuki,” and “Motchurin Brown Sugar & Warabimochi.”
See 10 More Images of Mister Donut’s 55th Anniversary “Motchurin” Donuts – All 4 Varieties and More
This new product line is part of a special campaign commemorating Mister Donut’s 55th anniversary. “Motchurin” refers to the brand’s new chewy-texture donuts, developed with an uncompromising focus on texture. The dough is made with a carefully balanced blend of domestically produced glutinous rice flour and rice flour, resulting in a rich flavor after frying. An original coating, specially created for these donuts, is applied to the surface, delivering a unique “motchuri” texture that combines a soft feel when held with a pleasantly elastic and tender bite.
For the toppings, Mister Donut selected traditional Japanese ingredients such as kinako (roasted soybean flour), mitarashi (sweet soy glaze), azuki (red bean paste), and warabimochi to complement the chewy “motchuri” texture of the dough, resulting in a distinctly Japanese-style finish. The company placed great emphasis on both the texture and flavor of the dough.
A product developer from Mister Donut reflected, “From the initial concept to the final product, it took about two years of various trials and efforts,” and added, “We were extremely particular about the blend ratio of domestic glutinous rice flour and rice flour to achieve the unique chewy texture.”
We had the opportunity to sample all four of the new “Motchurin” donuts at the event. Each one came individually packaged in a special “Motchurin” original box. The packaging features the “Motchurin” character design with the word “OPEN” printed below it—placing a finger there and lifting the flap reveals the donut inside.
Each donut left a strong impression with its unique new texture. For example, the “Motchurin Mitarashi” carries a nostalgic aroma, and while it could be described as a “mitarashi dango-style donut,” it is distinctly not a dango—it is, unmistakably, a donut.
Recommended picks are the “Motchurin Kinako” and “Motchurin Mitarashi,” both of which offer the most direct experience of the unique “motchurin” texture. While Mister Donut has issued a caution that small children and elderly individuals should take care due to the potential risk of choking, the donuts are actually softer and easier to bite through than traditional mochi. Their softness strikes a perfect balance, distinct from the Pon de Ring series. After those, be sure to also try the “Motchurin Azuki” and “Motchurin Brown Sugar & Warabimochi.”
While ingredients like kinako and mitarashi, which could easily spill and stain clothing, are used—especially in “Motchurin Kinako,” which requires the most caution—all of the donuts come with a clear film wrapping on the bottom. Thanks to this thoughtful design, it’s entirely possible to enjoy them without getting anything on your clothes—if you’re careful. The donuts are also small in size, making them easy to eat, especially for women.
That said, eating all four at once means consuming a generous amount of sweet, traditional Japanese ingredients, so those watching their sugar or calorie intake should pace themselves. Try them all, but perhaps not in one sitting.
Please note that some locations may not carry the product, and sales will end progressively as supplies run out.
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