[Report] Starbucks Japan Revives Five Classic Frappuccinos in Updated Form, Including Melon and Coffee Jelly

「THE フラペチーノ of メロン of メロン」イメージ — “The Melon of Melon Frappuccino”

Starting April 8, Starbucks Japan will launch five “THE STAR Frappuccino” beverages at Starbucks stores across Japan, excluding some locations, reviving and reimagining a selection of its classic Frappuccino creations to mark the 30th anniversary of its arrival in Japan. Ahead of the release, a media tasting event was held.

As the first phase of initiatives marking the 30th anniversary of the company’s arrival in Japan, Starbucks will roll out five “THE STAR Frappuccino” beverages under the theme “Returning to the origin, and going beyond it.” Based on five classic flavors that were especially popular among the more than 2 billion Frappuccinos served in Japan over the past 30 years, the lineup has been upgraded in refreshed versions.

“The Melon of Melon Frappuccino” is a revived version of the melon-flavored drink first sold in 2022. Many people may remember it as a product that generated buzz on social media and elsewhere. Further evolving a beverage that feels as though you are tasting only the very best parts of a fully ripe melon, this new version features the largest amount of melon fruit ever used in the series. Different layers bring together distinct melon flavors, creating a “melon experience” in which each sip delivers both refreshing taste and juicy richness. It is available only in a Tall size. The price is 736 yen including tax for takeout and 750 yen including tax for in-store orders.

「THE フラペチーノ of フルーツ‐オン‐トップ‐ヨーグルト with クラッシュナッツ」イメージ — “The Fruit-on-Top Yogurt Frappuccino with Crushed Nuts”

“The Fruit-on-Top Yogurt Frappuccino with Crushed Nuts” is a revived version of the fruit yogurt-flavored drink first released in 2015. It is being positioned as a beverage suited to today’s tastes, with a flavor profile intended to serve almost as a breakfast option. Among the drinks sampled at the tasting, this one had the cleanest finish. Its tartness was more restrained than expected, while the richness of the milk was layered with the vibrant character of a mixed-fruit jelly containing strawberry, yellow peach, orange, and white peach, along with a subtle hint of nuts, resulting in a mellow Frappuccino with a pleasing depth of flavor. It is available only in a Tall size. The price is 717 yen including tax for takeout and 730 yen including tax for in-store orders.

「THE フラペチーノ of コーヒージェリー」イメージ — “The Coffee Jelly Frappuccino”

“The Coffee Jelly Frappuccino” is a revived version of the coffee jelly-flavored drink first released in 2008. In this updated edition, the topping has evolved from whipped cream used in the original to coffee-flavored whipped cream, creating a beverage that delivers a distinctly coffee-forward taste from top to bottom. With a generous amount of coffee jelly made from the company’s original Espresso Roast, this Frappuccino is recommended not only for coffee lovers but also for those looking for a more substantial, satisfying drink. It is available only in a Tall size. The price is 687 yen including tax for takeout and 700 yen including tax for in-store orders.

「THE フラペチーノ of 加賀棒ほうじ茶」イメージ — “The Kaga Bohojicha Frappuccino”

“The Kaga Bohojicha Frappuccino” is a revived edition of the drink first released in 2018. According to the company, it was originally introduced with a focus on Japan’s rich food culture at a time when bohojicha had not yet become widely familiar. In the 30th-anniversary version, the jelly used in previous editions has been replaced with soft, springy warabi mochi made with Kaga bohojicha. While distinctly Japanese in character, the drink has very little bitterness, instead offering a dessert-like profile with a roasted aroma and a pronounced sweetness. It is available only in a Tall size. The price is 717 yen including tax for takeout and 730 yen including tax for in-store orders.

「THE フラペチーノ of チャンキークッキー」イメージ — “The Chunky Cookie Frappuccino”

“The Chunky Cookie Frappuccino” received the highest level of support from teenage partners (staff members) involved in the selection process. Although the flavor was first released in 2014, it was chosen because its crunchy texture was seen as a good fit for today’s younger generation. Made with a whole chocolate chunk cookie crushed in the blender, it offers what Starbucks describes as a “whole-cookie experience.” With the crunchy texture of the baked chocolate and cookie topping along with the richness of chocolate, it felt like a Frappuccino likely to appeal to a wide range of age groups. It is available only in a Tall size. The price is 687 yen including tax for takeout and 700 yen including tax for in-store orders.

Each product will be sold under a “one store, one product” format, with each participating store carrying only one item from the lineup. Available locations can be checked through the store locator on the official website or via Starbucks store listings on Google Maps. Some stores will not be eligible to sell the products, and items may be temporarily out of stock or discontinued earlier than scheduled. Some of the related information and guidance may be available only in Japanese.