Japan: Krispy Kreme Doughnuts’s Popular campaign “Sweet America” launched for the fourth time. Collaborating with a national American sweets brand to offer three limited edition doughnuts starting from March 1

Krispy Kreme Doughnuts will run the “Sweet America 2024” promotion in Japan from March 1 to April 16, featuring three types of doughnuts in collaboration with national American sweets brands “HERSHEY’S,” “OREO,” and “M&M’S” at all stores in Japan.

The promotion focuses on “HERSHEY’S,” “OREO,” and “M&M’S,” brands that, like Krispy Kreme Doughnuts, have their roots in the United States and are considered iconic American sweets loved around the world. This marks the fourth iteration of the campaign, which has received significant feedback domestically and internationally, making it a popular initiative that has inspired promotions at Krispy Kreme Doughnuts locations worldwide.

The “Sweet America Chocolate Chip Hershey’s” is a chocolate-filled doughnut created in collaboration with the chocolate brand “HERSHEY’S,” which has a history of over 130 years. The doughnut, with its cocoa-flavored chocolate dough, is coated in a milky white chocolate and decorated with a square line of bitter chocolate. On top, semi-sweet chocolate chips from “HERSHEY’S,” which are modest in sweetness, are randomly adorned for a glamorous finish. The subtly bitter chocolate dough and the smooth, melting chocolate chips harmonize for a sophisticated taste experience.

The “Sweet America Vanilla Oreo Cookie” is a doughnut collaboration with “OREO,” the world’s No.1 biscuit brand loved in over 100 countries. This doughnut features fluffy yeast dough filled with a rich and smooth vanilla cream, topped generously with coarsely crushed “OREO” cookie crumbs. It offers a flavorful experience that combines the richness of the cream with the sweet and slightly bitter taste of the cocoa cookies.

The “Sweet America Strawberry M&M’s” is a pop and colorful doughnut created in collaboration with “M&M’S,” a national favorite candy since its inception in 1941. This doughnut features a soft and melting dough layered with sweet and sour strawberry chocolate, topped with colorful “M&M’S” chocolates and sprinkled with tiny sugar beads. Not only is it visually fun with its vibrant appearance, but the crisp texture of the chocolates and sugar also adds a pop of playful accent to the taste.

Additionally, the “Sweet America Dozen Half,” a six-piece set that includes the three limited doughnuts along with Krispy Kreme Doughnuts’ popular No.1 “Original Glazed” and the colorful “Chocolate Sprinkle,” is a special value set that allows you to enjoy popular sweets brands representing the United States all at once.

Please note that the sale of these three types of doughnuts excludes event venues and retail stores other than direct outlets. The availability of products may vary by store. Also, sales are expected to end as soon as the products are sold out.

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